ART
this artwork depicts Pablo escobar from the popular series "narcos" this painting is shown in a comic book form. Pablo Escobar was a Colombian drug lord, who was one of the most notorious and powerful drug lords in the world in the 70s, 80s and 90s. He was the leader of the infamous Medellín cartel. 
 
The term ‘plata o plomo’ has become best known as a statement by notorious drug lord Pablo Escobar, who often used the term to force police officers, officials and other people to cooperate with him or remain silent about his criminal activities
 
The brand
The brand encourages people to pursue their dreams and take the extra step to achieve their goals. The brand believes that anyone can be successful if they have the right mindset and are willing to work hard. The Fat Donkey doesn't just try to sell a product, it tries to convey a message. The brand inspires people to discover their potential and pursue their dreams.