ART
Muhammad Ali, the legendary boxer, was known not only for his sporting achievements, but also for his unparalleled courage and determination. He was not afraid to speak his mind, regardless of the consequences, and stood up for what he believed in.
 
His motto "Float like a butterfly, sting like a bee" is a metaphor for his boxing style, but also for his attitude to life. He was fast, nimble and agile, but also strong and determined. He showed that to succeed in life you have to be strong both physically and mentally.
 
The brand
The brand encourages people to pursue their dreams and take the extra step to achieve their goals. The brand believes that anyone can be successful if they have the right mindset and are willing to work hard. The Fat Donkey doesn't just try to sell a product, it tries to convey a message. The brand inspires people to discover their potential and pursue their dreams.