ART
KAWS' artistic journey began in the 1990s through his involvement in street art and graffiti culture. His iconic "Companion" character, featuring a whimsical figure with X's for eyes, quickly gained recognition and became a visual signature of his work. The character resonated with viewers, evoking a sense of both vulnerability and playfulness.
 
KAWS' artworks often explore themes of consumerism, mass media, and the blurring boundaries between high and low culture. By appropriating and recontextualizing familiar imagery, he challenges viewers to reconsider their relationship with popular culture and the commodification of art. His thought-provoking creations spark dialogue and introspection, provoking a deeper exploration of societal norms and values.
 
The brand
The brand encourages people to pursue their dreams and take the extra step to achieve their goals. The brand believes that anyone can be successful if they have the right mindset and are willing to work hard. The Fat Donkey doesn't just try to sell a product, it tries to convey a message. The brand inspires people to discover their potential and pursue their dreams.