ART
The Roman appeal. This is an art piece about the roman warriors that are determined and committed to their goals and are willing to work hard and make sacrifices to achieve their ambitions. It is these traits that distinguish them and allow them to reach the top.
 
The brand
The brand encourages people to pursue their dreams and take the extra step to achieve their goals. The brand believes that anyone can be successful if they have the right mindset and are willing to work hard. The Fat Donkey doesn't just try to sell a product, it tries to convey a message. The brand inspires people to discover their potential and pursue their dreams.